Top 20 Most-Searched Ingredients on GoodGuide

What were consumers searching for on GoodGuide in 2017? Here are the top terms consumers were searching for on GoodGuide.

2017 was a year filled with change in the consumer product landscape.

> Brands launched new product lines with promises of “better” ingredient labels. 

> States took an interest in chemical transparency, and California’s Governor signed the Cleaning Products Right to Know Act in October 2017.

> Target pushed their suppliers towards full ingredient disclosure, including fragrance formulations. 

> Seventh Generation and Method, leaders in chemical transparency, were joined by a handful of manufacturers in an initiative to disclose all ingredients in their beauty, personal care, baby, and cleaning products. Read more here.

Knowing what’s in a product gets you only part of the complete picture.
All of this forward progress for ingredient transparency is positive news or US consumers. But knowing what’s in the product only paints part of the picture. Brands are not providing any health effect information about these ingredients.

Consumers are Searching on GoodGuide
GoodGuide felt many of these events as consumers logged in to GoodGuide to search for ingredient health information.

A look back at the top searches on GoodGuide in 2017 tells this same story. GoodGuide’s ingredient health ratings will continue to give consumers a more complete picture of your favorite product’s chemical formulation, plus any health concerns it may carry with it.

The product categories that were most searched for in 2017:

  1. Shampoo
  2. Sunscreen
  3. Toothpaste
  4. Deodorant
  5. Makeup
  6. Laundry Detergent
  7. Hand Soap
  8. Lotion
  9. Soap
  10. Household Cleaners

The top 20 ingredient searches were:

  1. Trisodium Phosphate
  2. Barium Sulfide
  3. Borax
  4. Boric Acid
  5. Aluminum Sesquichlorohydrate
  6. Sodium Methyl 2 Sulfolaurate
  7. Alkyl Benzoate
  8. Tetrasodium Glutamate Diacetate
  9. Lanolin
  10. Bronopol
  11. Sodium Palm Kernelate
  12. Sodium Lauroyl Methyl Isethionate
  13. Trisodium Ethylenediamine Disuccinate
  14. Polyquaternium 10
  15. Iodopropynyl Butylcarbamate
  16. Propylene Glycol
  17. Isoamyl Laurate
  18. Peg 7 Glyceryl Cocoate
  19. Aluminum Zirconium Octachlorohydrex Gly
  20. Ethyl Alcohol

And finally, the top 15 brand name searches were:

  1. Dove
  2. Aveeno
  3. Clinique
  4. Neutrogena
  5. Aveda
  6. Cetaphil
  7. Shea Moisture
  8. Tide
  9. Burt’s Bees
  10. Method
  11. Pantene
  12. Nivea
  13. Loreal
  14. Tarte
  15. Colgate

About GoodGuide Team

GoodGuide's mission is to provide consumers with the information they need to make better shopping decisions. The team behind creating this blog content includes GoodGuide's science and product teams, industry experts, and guest bloggers.
This entry was posted in GoodGuide Happenings and tagged . Bookmark the permalink.

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